Sure, you have to report the story. I understand that. And sure, you want everybody to know that you're the best news organization in the world, and that you know the shaggy-haired Midwestern corn-fed fucktard's name. And that you have the shaggy-haired Midwestern corn-fed fucktard's picture. But why not make him look like the asshat that he is, so the next shaggy-haired Midwestern corn-fed fucktard will think twice about "being famous" by killing a bunch of people on their way out. Is that so hard? Here, next time, try this:
"Police have identified the gunman as Munchie McButtbutt of Bellvue, Nebraska, who had a long history of inappropriate relations with male barnyard animals". Blahblahblah story continues...we're the best news organization on the planet, so buy advertising with us blahblahblah...
There, now everybody knows you have a photo of the fucktard. And you probably know his real name. And the upside to this is that Mr. McButtbutt doesn't get any free publicity, and looks like the asshat that he is for his 15 minutes of fame, so maybe...*just maybe* the next shaggy-haired Midwestern corn-fed fucktard who wants to "be famous" by killing off a bunch of shoppers will think twice about looking like a dumbass and will just off himself in his parent's basement without bothering anybody else.
Or maybe we just use the new and improved "LOLcat bulider" to LOLcat-ize the killers and make a mockery of them (and their bad grammar skillz):